Confused? Think It Over thats their goal.

Ever seen one of those advertisements in which you were left speechless? The advertisement left you dazed, confused, and wondering what just happened. Well chances are, that was the goal of the advertisement. Marketing firms, and major corporations have the resources and man power to support multi million dollar advertising campaigns. Meaning if it doesn't make sense chances are that was their purpose. So why leave your customers  without a clear message? Sometimes the more you do not understand the more you think about it and retain the brand. After frustrating yourself into figuring out their purpose chances are the brand has been burned in for later use in shopping trips. Bingo they just made a buck.

Restless Leg Syndrome a Marketing Gold Mine

Years ago, Restless Leg Syndrome or (RLS) was a relatively unknown issue. That is until prescription drug companies knew that drugs would sell.  Today multi million dollar ad campaigns have led to millions of sales of prescription drugs. The ability of prescription drug companies to market a drug that consumers will buy is a powerful influence. It is a relatively non debilitating disease in which people lived with prior to the saturation of the market through television campaigns. This is the power of marketing. The ability to make a consumer determine that high energy, sleep deprivation, etc. is mistakenly RLS. Direct Sales of drugs to consumers is an ethical dilemma. I believe the less consumers know about current drugs on the market the less chance they will diagnose themselves and seek out drugs to aid them. It has become a billion dollar industry for just RLS in the past two years. 

Low Marketing Budget, Lack of Consumer Spending Leading to the Recession Bowl

I just thought it was interesting that NBC still had two commercial spots available for the Superbowl up until the night prior to the big game. Yes, spots were being sold for 2.4-3 million dollars for a 30-second spot, but were talking about the world's largest stage. 100+ Million viewers and open spots? This is a sign of the economic downturn. Severely limited budgets on the business end and a lack of spending on the consumer end leaves a bad taste with both parties.