Years ago, Restless Leg Syndrome or (RLS) was a relatively unknown issue. That is until prescription drug companies knew that drugs would sell. Today multi million dollar ad campaigns have led to millions of sales of prescription drugs. The ability of prescription drug companies to market a drug that consumers will buy is a powerful influence. It is a relatively non debilitating disease in which people lived with prior to the saturation of the market through television campaigns. This is the power of marketing. The ability to make a consumer determine that high energy, sleep deprivation, etc. is mistakenly RLS. Direct Sales of drugs to consumers is an ethical dilemma. I believe the less consumers know about current drugs on the market the less chance they will diagnose themselves and seek out drugs to aid them. It has become a billion dollar industry for just RLS in the past two years.
No comments:
Post a Comment