The return of Griffey to Seattle has meant alot to this city. Griffey is more than just a ballplayer. He is an icon, a larger than life hero, and truly above the game of baseball. He is a walking God.
As with Tiger Woods and Michael Jordan, Nike has thrown huge dollars at Griffey to market their products through various ad campaigns. Nike has chosen to re-air the vintage advertisements unseen since 1999 when he marked his sad departure from the Mariners.
Nike has brought back the ads and created quite a buzz. They have reminded us how Griffey's long ball changed Seattle. They have stamped their name alongside a superstar. And recycled ad dollars.
Great Move Nike!
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