Electric Kool-Aid My Big Idea

Continuing with the in class discussion why not package a six pack of Electric Kool-Aid with a six pack of Crayola Crayons? They would  feature the Electric Kool-Aid Flavors? Imagine the little hands reaching out for Electric Cherry and Blue Rasberry crayons. Crayola seems to be in bed with tooth brush companies why not produce some brightly colored wax and join familiar brands into selling a new sports drink benefiting both companies. We have established a young demographic with this drink, so math it with Crayola a familiar brand in this target market. 

Voss Bottled Water: A Symbol of Class? Or Marketing Ploy?

I purchased Voss Bottled Water. Because of it's elegant shape and thick glass packaging I chose it. It is just water. Its appearance simply says elegance and class. I purchased it simply because I wanted to be seen with such a bottle in my hand. It undoubtably has no higher level of quality than Fiji or other fine bottled water. Its packaging just made a statement with me. 

The Nostalgia of Dad's Root Beer

I was recently in the grocery store and picked up a 12 pack of root beer. I walked down another aisle to see Dad's Root Beer. I switched the boxes and went on my way. I was later struck that I had not seen this brand on any advertisement, preferred its taste over the other, no price differentiation, and no other explanations as to why I made the switch. I knew internally that what had happened was that this brand comforted me with memories of childhood. The nostalgia of this product and memories which it had triggered from backyard barbecues, friends homes, and after sports snacks. If that is not powerful brand recognition I don't know what is.