Continuing with the in class discussion why not package a six pack of Electric Kool-Aid with a six pack of Crayola Crayons? They would feature the Electric Kool-Aid Flavors? Imagine the little hands reaching out for Electric Cherry and Blue Rasberry crayons. Crayola seems to be in bed with tooth brush companies why not produce some brightly colored wax and join familiar brands into selling a new sports drink benefiting both companies. We have established a young demographic with this drink, so math it with Crayola a familiar brand in this target market.
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