I was recently in the grocery store and picked up a 12 pack of root beer. I walked down another aisle to see Dad's Root Beer. I switched the boxes and went on my way. I was later struck that I had not seen this brand on any advertisement, preferred its taste over the other, no price differentiation, and no other explanations as to why I made the switch. I knew internally that what had happened was that this brand comforted me with memories of childhood. The nostalgia of this product and memories which it had triggered from backyard barbecues, friends homes, and after sports snacks. If that is not powerful brand recognition I don't know what is.
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