Business to Business Marketing is a very powerful tool. As we have learned in class this can be a great way to pick up significant business with bulk purchases while still dealing with just a single client. My dad works in San Francisco and is in the midst of a multi million dollar remodel to his business. He is adding a Spa, Pool, and Work out & Class facilities to his business among other things to attract a younger demographic. He recently was contacted by Lucy who sells sportswear. He was able to build a relationship and then purchase yoga mats, athletic apparel for his employees among other things. What an easy way for them to pick up $10,000. I thought it was a good representation of B2B marketing and its role.
No comments:
Post a Comment