Tiger Woods long awaited return to golf after his knee surgery was not a wasted marketing moment. The game of golf has in its hand the most recognizable athlete in the world. His return marks the return of large audiences, media coverage, and skyrocketed attendance. Nike and their relationship with Tiger have pounced on this moment. Their hilarious advertisements have propelled their brand and the PGA tour into the spotlight. The media buzz surrounding this return have gotten my attention and single handedly returned my attention back to the Television to watch the tour and his Prowess. Good Move Nike!
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