Saturn's "We are still here" Campaign

Saturn has been out of the media spotlight when it comes to the recession. In the midst of failure after failure of American car manufacturing, Saturn has chose to enter the media spotlight and announce their presence. I think that the emergence of this company in this time claiming their solvency and their continuation to manufacture appealing low budget American cars is a very smart move. It is a slap in the face to Ford and GM and comes at the right time. We need American business we can depend on. I hope that their continued success is a model for others to follow. Meanwhile the campaign gives us hope and a homegrown product we feel confident in buying.